I've never had to chase trends. I've gotten ahead of them. At Nike, Converse, Russell Athletic, and Journeys I built the business case around what I saw coming. Sometimes that meant rebuilding everything. Sometimes it meant convincing a room full of executives to recognize opportunity even if it meant walking away from what was comfortable. It always meant understanding the culture better than anyone else in the building.

I have 25+ years of experience building one foundational advantage: an intimate, end-to-end understanding of how consumers shop, engage, and build loyalty with brands.

It drives every strategic and financial decision. I have a proven track record of repositioning heritage brands, building passionate customer communities, and directing in-house creative organizations that produce brand experiences with lasting emotional resonance. I have deep fluency in CAC, LTV, ROAS, and brand awareness metrics to align marketing investment with revenue forecasts and EBITDA targets to deliver brand equity and sustained financial performance.